Brian Sims
is one of the most experienced and high profile marketing personalities in the motorsport industry. A former SkyTV and SABC sports commentator, his colourful career spans a range of fascinating activities, including race driving and management of a formula 1 race circuit in
South Africa
.
He is an experienced international public speaker & presenter as well as running his own sports marketing consultancy.
Founder and former chairman of the
Motorsport
Industry
Association and now its first honorary life member. This powerful organisation represents the £2.5 billion British motorsport industry. The MIA annual business awards are held at the House of Lords and attended by a host of motorsport celebrities and government ministers.
Commercial director of the Benetton Formula 1 team until its sale
to Renault in 2000. His appointment followed several years of securing multi million dollar sponsorship deals for Benetton f1 in his role as head of motorsport for the API international sports marketing agency.
Marketing Director of the Kyalami grand prix circuit in
South Africa
, home of the South African F1 grand prix. He had responsibility for securing sponsorship for South African F1 Grand Prix as well as for national motorsport events.
Head of marketing for
Bath
rugby . Introduced a marketing strategy which secured £750,000 sponsorship deals from Virgin Mobile and Northgate Information Solutions.
Marketing & PR Director: Lola Race Cars International. Responsibility for marketing Lola’s Formula 1 programme in 1992/93. Sims also managed the PR for Lola’s Indy car activities, which were spearheaded by Nigel Mansell driving a Lola to championship victory.
Championship winning professional racing driver. Drove for the Honda
works team in the Stannic Group N series in
South Africa
. Also competed in several international Group C sportscar events. After retiring from
professional racing, he opened
South Africa
’s first
racing
driver
school
which also offered a range of corporate experience activities .
Prior to his professional sports career,
Brian Sims
enjoyed a highly successful business career. This included several years as a Xerox salesman before becoming the UK
sales training director for the American ITT organisation. | 
