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Celebrity Endorsement

The Value of Celebrity Endorsement

Celebrities can add unique value to your brand or organisation. The positive benefits of celebrity association or endorsements include:

  • Raising brand or campaign awareness.
  • Raising a brands profile and media coverage.
  • Attracting new audiences.
  • Demystifying key messages and issues.
  • Mobilising public opinion and involvement.
  • Contributing to brand repositioning in the public perception.
  • Reinvigorating a long running campaign.

celebrity endorsement "Yes, everything on the menu does start off at £300.  How else are we supposed to pay for celebrities to be in our commercials?"
Celebrity Endorsement Agency CMM has been built on the knowledge that the PR & Advertising Industry regularly calls on celebrity agents for guidance with celebrity endorsement for participation in providing their clients or staff with newsworthy & appealing projects and events. The scope of this participation can be anything from a press quote, a celebrity figure-heading an ongoing campaign. For celebrities the agency CMM have become the UK PR industry's choice.

CMM are the UK's leading agency for Celebrity Endorsement

Celebrity Endorsement for businesses including Asda, Safeway, J Sainsbury, Tesco, Konami, US Robotics, TSB Bank, SEAT, Anglian Windows, Joe Bloggs, SKY TV, Daily Mirror, Rank, Post House Forté, Wyevale Garden Centers, AVIS, Mattel, Jubilee Line Extension Project, Securicor, EMAP, National Energy Foundation, Poundstretcher, Kodak, British Safety Council, AllDays Stores, British Midland, Iceland Frozen Foods, WH Smiths, MFI, PPP Healthcare, Hays Distribution, Argos, Sega, DTI, London Electricity, Legal & General.

Research into Celebrity Endorsement

ICM Research interviewed a random sample of 1,000 adults aged 18+ by telephone on February 22-24th, 2002. Interviews were conducted across the country and the results have been weighted to the profile of all adults.

On balance celebrity endorsement seems more of a good thing than a bad thing for retail brands

A third (32%) of those surveyed by ICM say that celebrity endorsement makes them feel more positive towards retailers. This rises to 59% among 18-24 year olds while those aged 65+ are less moved at 9%. However, one in five (22%) say that it makes them feel less positive (rising to 32% among 65+'s).

Celebrity Endorsement Actors/Actresses Glamorous Girls Celebrity Models Celebrity Chefs Celebrity Designers Comedy News & Weather Home & Garden Health & Wellbeing Music & the Arts Sporting Celebrities The Natural World TV Presenters Childrens Presenters Reality TV Other Celebrities

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