Colin Shaw

Colin Shaw is the Founding Partner of Beyond Philosophy, leading experts in the Customer Experience. He helps organisations think through the ramifications of commoditising global markets and how this affects relationships with their customers. He shows how building great Customer Experiences adds value, links with the brand and can become a key differentiator that substantially increases customer loyalty and revenue whilst reducing costs. Colin uses concepts backed up by real-life case studies to demonstrate his key points. 

Launched worldwide in late 2002, Colin’s book, ‘‘Building Great Customer Experiences’’ sold out within just eight weeks and is now on a third reprint. The book is also a global bestselling business book on Amazon and is now also available in paperback. Colin’s second book, ‘‘Revolutionize Your Customer Experience’’ was released in September 2004. It highlights the Naïve to Natural™ Model which enables senior business leaders to align their organisation to deliver a great Customer Experience. 

Colin has appeared on Sky News, CNN, BBC TV, BBC Radio 4 & 5, LBC Radio and ITN Radio. He has conducted many radio ‘‘phone-ins’’ and has had articles published in The Times, The Independent, Marketing, Marketing Week, Customer Management, Utility Week and many other business publications. 

As a result of his activities, Colin is now widely regarded as the: 

‘‘Guru of the Customer Experience’’ 

Colin is an interactive, thought provoking and accomplished speaker who has delivered many key-note speeches and is a member of the Professional Speakers Association. 

Working with companies at board level on a worldwide basis, Colin helps them to understand the implications of the Customer Experience market and what they need to do to prepare themselves for the future. 

Colin has also visited No.10 Downing Street on a number of occasions to advise the Government on the public service’s Customer Experience.

Colin has enjoyed over 20 years of experience working in blue chip companies, including Mars Ltd, Rank Xerox and BT. He has worked at a senior level in a number of different functional areas including Sales, Marketing, Customer Service and Training. This in turn gives him a very rounded approach to business. 

His final position in corporate life was as Director (VP) of Customer Experience at one of the world’s largest global companies, leading over 3,000 people. Colin knows what makes businesses tick and understands the trials and tribulations of running operational units, including the pleasures, the pitfalls, the politics and the policies. 

Colin now indulges in his real passions; creating and managing organisational change, strategic thinking, developing original concepts, inventing innovative but realistic solutions and critically working out how these can be practically implemented. 

Whilst his intellectual rigour is without question, he still manages to keep both feet firmly on the ground. He is most importantly a father of three and husband to Lorraine, his life long partner. Colin is a loyal supporter of Luton Town Football club and collects 1966 World Cup Football Memorabilia.