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Mark Borkowski

Anyone who works in PR will have heard of Mark Borkowski

With an instinctive ability to generate headline grabbing stories, Mark's creativity is legendary.  He believes in challenging orthodox public relations theory and champions original communications strategies.  His practice is founded on a culture of radical, innovative thinking, and it thrives on a capacity to link creativity to commercial needs. 

Clients, products and events that have benefited from the Borkowski treatment range from national and international sports, arts and entertainments stars and companies to TV/film projects, heritage clients and blue chip consumer concerns and B2B operations.  Arts/entertainments/TV and heritage clients include Michael Jackson, The Artist Formerly Known as Prince, Graham Norton, Eddie Izzard, Macaulay Culkin, Michael Flatley, Diego Maradona, Boy George, Uri Geller, Sir Cliff Richard, Joan Rivers, Jackie Mason, Shirley Bassey, Damien Hirst, Mikhael Gorbachev, Boy George, De La Guarda, Stomp, The Bolshoi, The Kirov, Cirque du Soleil,  Archaos, The Jim Rose Circus Sideshow, The English National Ballet, The Word, Cracker, The Lakes, Our Friends in the North, 40, Spooks, Never Mind The Buzzcocks, The Matrix, the Royal Albert Hall, the Museum of London, and The National Maritime Museum.  On the consumer side, Mark has represented everyone from toy-makers to telecoms by way of motor manufacturers, financial services, charities and drinks brands, including Action Man, Vodafone, DaimlerChrysler, Zurich Financial, Amnesty International, Jubilee 2000,  Bacardi Breezer, Piat D’Or and Gordon’s Gin.

Mark is a recognised and authoritative commentator and pundit on PR, media and celebrity issues.  He regularly lectures to the industry, to corporate trade associations and to academic institutions.  His weekly column "Stuntwatch" appears in the Guardian online, and he is frequently commissioned to write in other publications, and to appear on television and radio news and documentaries, for both terrestrial and satellite broadcasters, including the BBC, ITV, Channel 4, Sky Television and CNN

Weekly “Stuntwatch” column in The Guardian (celebrities and the media/media and PR industry commentary).  Recent subjects: War Propaganda, Nestle boycott, “Cheriegate”, Paul Burrell, Edwina Currie revelations, BBC’s PR for “Tipping the Velvet”.

Occasional feature contributor to The Guardian, The Independent, The Times.

PUBLICATIONS

“Improperganda – The Art of the Publicity Stunt”.  An illustrated book and exhibition (premiered at London ’s Proud Galleries) created as homage to the masters of the art of the publicity stunt, from the past 150 years.

 

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