Max Mckeown, has been described as "somewhere between Bill Gates and Buddha on the wisdom scale" by author Mary Spillane, and more generally as an "e-customer guru"

"The tightrope between cool and mainstream is difficult. Investors care about cool if it makes them money. Customers care if it makes them happy."

You have to hear Max Mckeown speak. Some of those who attend come away shell-shocked. They are astounded and more than a little fearful at the demands that he places on them in the race to innovate for, sell to and serve the e-customer. The pace and energy and rigour you would expect from a true zealot.

In person, at his thought-shocking, E-Customer seminars, he brings together the trends of the moment and the needs of the business. Working with corporate teams the seminars allow clarity to be found in complexity, weaving disparate strands into essential business visions.

Clients and fans of his work have commented that he is demanding, thought provoking, never neutral, often witty and dryly incisive. Your perceptions are never quite the same after you have visited his world in which everything can be improved and the world can become a "decent place for customers like us".

Others are inspired, they email him with suggestions, praise, and news about what they will be doing to inspire and be inspired by the e-customer. It's an emotional, intellectual, roller coaster delivered with verve, logic, passion and wit.

Boundless energy, obsessive drive, intricate detail, the biggest possible view. Interconnections through all streams of business and cultural aspects of life. Video, animation, interactive voting, sound, and debate are combined to stun, amuse, entertain, challenge, and educate in an electronic white-board extravaganza. He is even a pleasure to work with!

Who is Max Mckeown?

He started his e-customer apprenticeship with First Direct (telephone banking pioneers), developed leading edge e-solutions with AIT (innovative software house responsible for the legendary Keybank and Woolwich multi-channel systems), helped found the CRM group with CMG (Largest European Systems Integrator), joined C3 (Customer Contact Company) before founding Maverick & Strong (E-Strategists). He is currently strategic advisor for number of global e-business ventures.

He specialises in aligning multiple communication channels (Internet, iDTV, M-Commerce, Telephone) with organisational strategy. He has worked with numerous clients across multiple sectors (financial, retail, utilities, government) helping them to increase their performance through the adoption of new technology and transformed organisational structures.

Speech/Session Titles

• It’s the e-customer, stupid
• Get into the mind of the e-customer
• Get real, Get Local
• Destroy Apathy, Create Value

 

His topics include:

• Net culture and Business Models
• World Beating Sales & Service
• New Media Business Architecture
• Innovating for the e-customer

His publications include:

• E-Customer: He just got smarter and faster, catch up – 2000
• In a digital world – Customer service strategies, 1999
• Strategies for survival, 1998