| All About Public Relations- Roger Haywood
If you need to know how to plan and run communications programmes that really work, this is the one book you should read. Keep it constantly by your desk. Dip in to the relevant chapter every time you have a project or a problem. The checklists are brilliant and prevent you making any mistakes. This is written by someone who knows and has advised General Motors, General Electric, the European Union, ICI, Phillips, Rolls-Royce and countless other top companies.
Order All about Public Relations Today!
|
|
Strategic PR & Integrated Communications - Clarke L. Caywood
This book explores the power, the depth, and the breadth of the field of public relations and integrated communications as a professional field of study and practice. With 45 authors and 37 chapters (574 pages) the book is the most complete source of knowledge and examples about integrated communications and public relations. Thirteen of the chapters deal with specific industries and organizations. The book also contains a coupon for a free subscription to the Journal of Integrated Communications as a logical benefit to reading about and using the theories and tools of this new field. Order The Handbook of Strategic PR & Integrated Communications
Today!
|
|
Careers in Marketing, Advertising & PR - Adela Stanley
With information on changes to marketing qualifications, advice on getting into marketing, progressing your career and the range of jobs on offer, this text is a guide for anyone wanting to know what a career in marketing involves. It includes tips for getting in and ideas on future directions. Order Careers in Marketing, Advertising & PR
Today!
|
|
Effective Public Relations - Scott Cutlip
Eighth edition, this volume features a summary of concepts, theory, principles, history, management and practices involved in public relations. Order Effective Public Relations Today! |
You can purchase any other books, CD's, Videos & DVD's, Software & Games online using the link below. |
|
