DIY PR - Penny Haywood

Many small businesses have been loath to use public relations techniques, believing them to be beyond their capabilities or manpower. Penny Haywood, in DIY PR, changes these beliefs by taking the PR tools used by large organisations and translating them into a format suitable for the smaller business. This book is based on the very successful training courses that Haywood has been running since 1987 and aims to give small businesses with no previous experience the expertise they need to launch themselves and their products.  An easy-to-read, straightforward guide determines which PR techniques are appropriate for which circumstance and then provides step-by-step instruction, with templates, on how these can be implemented.

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PR Techniques That Work - Jim Dunn

This pocketbook offers advice on effective public relations. From the role of the PR officer to fees and costs and the effective use of PR in radio and television, the text details the "rules" and steps to be taken in order to develop successful media relations. Key areas covered include; dealing with the media; setting up and operating the PR office; press conferences, media events and interviews; using radio and television for PR; public relations photography; PR on a small budget; new product launches; and crisis PR - how to handle emergencies.

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Total Exposure - Gustov Carlson

With the explosion in the business media - newspaper stories, television programmes, on-line services - nearly any business can get media attention, and that can be dangerous. Overexposure, misrepresentation, and negative rumours are some of the pitfalls. This innovative guide prepares executives for taking advantage of the opportunities while avoiding the risks. It supplies both overviews of the business news revolution and practical strategies for managing corporate image in this perilous and chaotic environment.

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Value Added Public Relations - TL Harris

Examines the role public relations plays in integrated marketing and marketing communications programs.

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