| Public Relations Principles & Practice - Philip J Kitchen
The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes, detailed cased studies and end-of-Chapter questions; to tackle the issues involved in the principles of public relations as we approach a new millennia. The text will help students and practitioners develop knowledge and skills in the arena of public relations.
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| Fashion Marketing & PR - Maria Costantino
This text examines the importance of promotion and presentation in the fashion industry, from its use as an amateur tool to its development as a multi-media professional industry. Specific examples include: The Body Shop, Levis, Chanel, Versace, Armani, Savile Row. Lynn Franks and Liz Hurley.
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| The Corporate Brand - Nicholas Ind
What determines the strength of a corporate brand? And how can it be enhanced? A corporate brand conveys a company's reputation to its audience. It is about far more than names and logos. A successful corporate brand links the corporate name to the company's distinctive qualities such as service or value. This books fundamental premise is that organisations should use all forms of communication - be they performance of products and services, the action of employees or advertising - to build interactive relationships with their audience. It shows how successful corporate brands build and maintain both 'corporate identity' and reputation.
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| Big Smiles in Short Skirts Won't Work - Bill Williams The world of the professional service company in the 1990s is vastly different to the grey world of introduction and privilege which persisted long into the second half of the 20th century: Lloyds has been shaken to the foundations; banks are seen to be anything but infallible; and accountants are being sued. None of them can sit back on the glow of general approbation which they enjoyed in the past. Each of them must now take pains to manage their image. But it will take more than a big smile in a short skirt to get it right for them. They need to rethink their whole posture towards the market and the differentiation of their firm from the mass of new and old competitors which surround them. In 22 short chapters, this book takes the reader through the key steps to building a positive corporate image, including specific guidance on how the author got it right and wrong over the last 25 years.
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